SELLER SERVICES
Selling Your Home
When it comes time to sell your Miami home or condo, you need a real estate professional with local market knowledge and vast experience to get you the best value for your property in the timeframe that meets your needs.
The balanced combination of professionalism, experience and a modern marketing approach will make all the difference. Our goal is to ensure that you have a stress-free experience by providing constant communication an explanations every step of the way. Schedule a meeting today to learn how we can help sell your home or condo at the best price, with the least hassle.
SELL WITH
Ethan & Ruthie
THE POWER OF ELLIMAN
Our Scale, Your Strength
Year over year, Douglas Elliman increased its potential reach. By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.
167 Billion
Reach
Total reach of articles
mentioning the brokerage.
$1.5 Billion
Ad Value
Total Ad Value of all news
and press mentions.
34,593+
Articles
Total number of articles
mentioning the brokerage.
At Douglas Elliman, we’ve set the global standard in ultra-luxury real estate—built on rarefied properties, skilled agents, and a reputation that commands attention in the world’s most coveted markets. Our network doesn’t just reach high-net-worth buyers—it draws them in.
Elliman International extends that reach even further through partnerships with The Wall Street Journal, Mansion Global, the Financial Times, JamesEdition, and more. These premier global platforms ensure your listing appears exactly where serious buyers are searching—and making decisions.
Behind every campaign is a best-in-class team of in-house Marketing and Public Relations experts, working in sync to craft bold, intelligent strategies that drive meaningful interest. Informed by real-time global intelligence, we don’t just market properties—we position them to lead.
With Elliman International, your listing doesn’t just enter the market—it commands it.
19.5 Million
Visitors to Our Website
Every Year
1.5 Million
Clients in Our Global Database
91.5 Million
Social Media Reach
25,000
Agents Worldwide
604
Offices in 58 Countries
15,000
Affluent Individuals Profiled
in Our Wealth Report
STRATEGIC MARKETING
Advertising That Reaches the Right Audiences
Our marketing team develops a comprehensive, strategic plan to showcase your property at its best. We start with premium photography and custom websites, tailored email campaigns, and expert staging for both in-person and virtual viewings, ensuring your listing makes a strong impression from day one.
With thousands of followers across platforms and over a million impressions annually, our marketing channels connect with buyers wherever they are, driving traffic to our site and maximizing your property’s visibility.
Thanks to our strategic partnerships and trusted relationships with media outlets, we place your property in front of the right audience, giving it the attention it deserves.
DIGITAL EXPOSURE
The Power of the Press
Year over year, in 2022 Douglas Elliman increased its potential reach of over 167 billion impressions and equivalent adver-
tising value of $1.5 billion.
167 Billion
Total potential reach of all articles
that mentioned Douglas Elliman.
$1.5 Billion
Total ad value equivalent of all news content that mentioned Douglas Elliman.
YOUR HOME
Selling Journey
1. Home Visit
Our team will schedule a time to come to your home to answer any and all questions you have about the process, and discuss different factors you should consider before deciding how much to ask for your home.
This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.
2. Listing Your Home
Pricing your property to maximize buyer activity.
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.
3. Marketing Your Property
To maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner.
We will pre-market to Elliman agents and our network of brokers to maximize the exposure of your home.
Then start our syndicated marketing to reach millions of potential buyers, both nationally and internationally.
4. Showings
It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.
You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.
5. Offers
Once you have received an offer, we will help you navigate the the various scenarios based on your specific sale goals.
You can accept the offer exactly as written. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. Your final option is rejecting the offer.
6. Inspections & Escrow
When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins.
This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.
During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.
7. Your Final Move
During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete.
Your home needs to be maintained until the final-walk through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities on.
A smooth final walk-through means there should not be any delay regarding your closing.
8. Final Walk-Through
The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit.
This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.
9. Closing
The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new
owner.
Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees.
During your closing, the buyer will pay the closing costs which vary per transaction.
Learn more about our Marketing Plan to sell your home for the best price, in the shortest time possible.
With years of experience assisting homeowners sell their homes and condos, we have developed a solid marketing plan with innovative techniques to bring qualified and motivated buyers to your property and ensure a smooth transaction from start to finish.