DOUGLAS ELLIMAN
Your Property, Our Priority
At Douglas Elliman, we understand that real estate is a journey -and that personal relationships built on trust are the key to finding your way home. More than a century since we were founded in New York City, we have grown to become one of the largest independent residential real estate brokerages in the nation. We have earned our reputation for excellence and integrity-and we empower our agents to embody those values every day.
Drawing on decades of real estate knowledge and the resources that come with our scale and reach, an Elliman agent is an essential advocate, dedicated to guiding you every step of the way. With deep local expertise, Douglas Elliman knows the market inside and out. Our exclusive Market Report series is a benchmark for residential market information in the region, providing your agent with the data and insights to help you to make critical and timely decisions.
SELL WITH
Ruthie & Ethan Assouline
Tap our expert real estate team for hands-on guidance throughout the entire selling process, from pricing and curb appeal advice to showings and fielding offers as they roll in. [agent] is known for her intuitive, organized, results-driven approach, local expertise and backed by the power of Douglas Elliman.
With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can. With access to real-time regional data and internal insights across the Elliman agent network, we will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.
THE POWER OF ELLIMAN
Our Scale, Your Strength
Year over year, Douglas Elliman increased its potential reach. By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.
167 Billion
Reach
Total reach of articles
mentioning the brokerage.
$1.5 Billion
Ad Value
Total Ad Value of all news
and press mentions.
34,593+
Articles
Total number of articles
mentioning the brokerage.
The annual Douglas Elliman I Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.
19.5 Million
Visitors to Our Website
Every Year
1.5 Million
Clients in Our Global Database
91.5 Million
Social Media Reach
25,000
Agents Worldwide
604
Offices in 58 Countries
15,000
Affluent Individuals Profiled
in Our Wealth Report
STRATEGIC MARKETING
Advertising That Reaches the Right Audiences
With approximately 500,000 users across all platforms and delivering more than 50 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website and give your listing the visibility it deserves.
Through our strategic partnerships and longstanding relationships with media outlets, we put your property
in all the right places.
DIGITAL EXPOSURE
The Power of the Press
Year over year, in 2022 Douglas Elliman increased its potential reach of over 167 billion impressions and equivalent adver-
tising value of $1.5 billion.
167 Billion
Total potential reach of all articles
that mentioned Douglas Elliman.
$1.5 Billion
Total ad value equivalent of all news content that mentioned Douglas Elliman.
YOUR HOME
Selling Journey
1. Home Visit
Our team will schedule a time to come to your home to answer any and all questions you have about the process, and discuss different factors you should consider before deciding how much to ask for your home.
This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.
2. Listing Your Home
Pricing your property to maximize buyer activity.
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.
3. Marketing Your Property
To maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner.
We will pre-market to Compass agents with a Private Exclusive listing and Compass Coming Soon to maximize the exposure of your home.
Then start our syndicated marketing to reach millions of potential buyers, both nationally and internationally.
4. Showings
It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.
You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.
5. Offers
Once you have received an offer, we will help you navigate the the various scenarios based on your specific sale goals.
You can accept the offer exactly as written. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. Your final option is rejecting the offer.
6. Inspections & Escrow
When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins.
This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.
During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.
7. Your Final Move
During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete.
Your home needs to be maintained until the final-walk through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities
on.
A smooth final walk-through means there should not be any delay regarding your closing.
8. Final Walk-Through
The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit.
This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.
9. Closing
The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new
owner.
Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees.
During your closing, the buyer will pay the closing costs which vary per transaction.
Learn more about our Marketing Plan to sell your home for the best price, in the shortest time possible.
With years of experience assisting homeowners sell their homes and condos, we have developed a solid marketing plan with innovative techniques to bring qualified and motivated buyers to your property and ensure a smooth transaction from start to finish.